Thinking about it, I believe defining our culture began earlier than hiring for our first employees, I think it started when we developed the Biscuit brand, our culture is an extension of the work we did back then. However, when we started to think about growing the team, defining the culture that we wanted for the business was a top priority. What is the secret to making the business work?įor a long time, it was just Justin and I working to bring Biscuit to life.
Our traction to date – £3 million seed funding secured from Correlation One Holdings joining the group’s portfolio of pet businesses, and more than 60,000 app downloads and over 50,000 users in our first nine months proves the concept has been welcomed by our nation's pet parents. With a core team of six and technology development agency, Rocketmakers, we’ve brought the concept to life. We analyse key metrics daily to ensure we continue to drive engagement and are able to dynamically adjust our incentives accordingly.īoth Justin and I worked as senior managers in the pet health space for several years, where we saw a gap in the market for Biscuit. The data strategy was forefront to our programme design and technology architecture. We believe there is real value in Biscuit’s ability to build a composite pet wellbeing and behavioural data asset. We’ve seen behavioural economics theory applied in the human space with a significant degree of success, our challenge is to replicate and improve on this in the pet space. My co-founder, Justin Dexter and I saw an opportunity to address these issues and help pet owners become better pet parents. The wellbeing issues affecting our nation’s pets (obesity, anxiety, unwanted behaviours, preventable conditions) are very evident and are frequently covered in media stories. What made you think there was money in this? The venture launched in March 2022 and in just nine months we achieved our first year’s targets - with over 50,000 users joining and pet owners earning a total £150,000 via Biscuit’s 30+ reward partners – we’re now entering the scale up phase and plan to hire and double the team size and user base over the next 12 months. By incentivising and rewarding pet owners for their engagement with the app’s wellbeing activities, we hope to engender a nation of healthier, happier pets whilst reducing the cost and uncertainty of pet ownership. Why does the market need it?īiscuit supports pet owners to make the right choices and act in the best interest of their pet’s individual needs. Owners exchange Biscuits for rewards including money off shopping vouchers and pet care services.Ĭore to our proposition is a focus on activity – being one of the main ways to encourage physical and emotional wellbeing – our proprietary algorithm calculates daily and weekly activity goals personalised for each pet dependent on their breed and age. We offer a unique rewards programme (initially for dogs) delivered through the Biscuit app, where pet owners earn Biscuits (points) for completing different activities, all aimed at enhancing the health and wellbeing of pets. We’ll achieve this by making pet wellbeing easy, fun, and rewarding for both pets and their owners. Biscuit’s vision is to positively impact pet wellbeing.
0 kommentar(er)
